STRATEGIC CONTENT
FOR HIGHER ED
STRATEGIC
CONTENT FOR
HIGHER ED
OUR EXPERTISE
We protect the product from the process.
We protect the product
from the process.
Audiences demand authenticity. Universities demand safety. We bridge the gap.
We combine a decade of sector experience with a production process designed to navigate university governance. Meaning, we deliver authentic, compliant assets without the internal friction.
Audiences demand authenticity. Universities demand safety.
We bridge the gap.
We combine a decade of sector experience with a production process designed to navigate university governance. Meaning, we deliver authentic, compliant assets without the internal friction.
Audiences demand authenticity. Universities demand safety.
We bridge the gap.
We combine a decade of sector experience with a production process designed to navigate university governance. Meaning, we deliver authentic, compliant assets without the internal friction.
Higher-Ed Specialists
Higher-Ed Focused
Easy Delivery
Proven Results
Proven Results
OUR SERVICES
The StoryStack System.
6× Story Sprint™
Designed for busy comms teams who need more content with less hassle. In just one shoot day, we capture six authentic student stories and deliver a full set of campaign-ready edits within 21 days.
Quick turnaround that keeps campaigns moving
Multiple assets from a single production day
Minimal lift for your team, we handle logistics
Signature Story Video™
Designed for your most critical campaigns. Whether launching a major student recruitment drive or articulating a Head of School’s vision, this is a bespoke production. We combine strategic narrative development with cinematic execution to deliver hero assets that drive enrolments, reputation, and funding.
Narrative and stakeholder management.
Broadcast-quality crew and direction.
Includes social assets
Student Casting Sprint™
The Student Casting Sprint™ solves the hardest problem in higher ed content: finding great students. In one day, we create a vetted pipeline of 25+ diverse, camera-ready students for future campaigns.
Stop chasing students and approvals.
Searchable database of diverse talent.
A positive, professional experience.
CLIENTS
Trusted by Higher Ed Leaders.
Hear from the Marketing Directors and Heads of School who rely on StoryStack to source authentic student talent and craft strategic vision.
The video testimonials you delivered have received incredible feedback!
It's fantastic to finally have authentic content that truly showcases the experiences of our sponsored students.
We're already thinking about the next projects we can partner on and can't wait to work with you again.
Dhini Devendran
Dhini Devendran
Dhini Devendran
UNSW Sydney | Future Students Marketing Lead
UNSW Sydney | Future Students Marketing Lead
UNSW Sydney | Future Students Marketing Lead
Everything was handled so seamlessly that the entire process was flawless and perfect!
Everything was handled so seamlessly that the entire process was flawless and perfect!
Everything was handled so seamlessly that the entire process was flawless and perfect!
Christina Thomson
Christina Thomson
Christina Thomson
UNSW Sydney | Senior Recruitment Product Manager (Business School)
UNSW Sydney | Senior Recruitment Product Manager (Business School)
UNSW Sydney | Senior Recruitment Product Manager (Business School)
I was genuinely impressed by how much of the groundwork StoryStack handled.
From setting up recruitment forms, drafting emails ready to go, to suggesting and locking in familiar shoot locations, to shaping and delivering the storyboard and overall communication, just based on our ideas and vision.
Your initiative and experience saved me a significant amount of time and made the process incredibly smooth.
I was genuinely impressed by how much of the groundwork StoryStack handled.
From setting up recruitment forms, drafting emails ready to go, to suggesting and locking in familiar shoot locations, to shaping and delivering the storyboard and overall communication, just based on our ideas and vision.
Your initiative and experience saved me a significant amount of time and made the process incredibly smooth.
I was genuinely impressed by how much of the groundwork StoryStack handled.
From setting up recruitment forms, drafting emails ready to go, to suggesting and locking in familiar shoot locations, to shaping and delivering the storyboard and overall communication, just based on our ideas and vision.
Your initiative and experience saved me a significant amount of time and made the process incredibly smooth.
Sam Farzaneh
Sam Farzaneh
Sam Farzaneh
UNSW Sydney | Senior Security Coordinator
UNSW Sydney | Senior Security Coordinator
UNSW Sydney | Senior Security Coordinator
FEATURED CASE STUDIES
Strategic Content in Action.
See how we help university teams turn authentic voices into measurable results. From boosting undergraduate recruitment to securing high-level research funding.
Signature Story Campaign
CLIENT
UNSW School of Economics
STAKEHOLDER
Professor Isabella Dobrescu, Head of School
DELIVERABLES
Signature Story Campaign
OVERVIEW
Relaunching a Flagship Degree Without the Usual Chaos
The Master of Economics at UNSW has a history most degrees can only aspire to. Its alumni are in the RBA, Treasury, and the upper floors of Australian finance. It is, by any measure, an elite programme. Then COVID hit. The degree required in-person delivery. It went dark.
By October 2025, the School of Economics was ready to bring it back. Professor Isabella Dobrescu reached out to StoryStack with a clear brief: three videos, six weeks, delivered before Term One enrolments opened.
Simple enough on paper. Far more complex underneath.
CHALLENGE
Communicate Credibility Without Alumni Access
The Master of Economics had plenty of alumni. That wasn't the problem. The problem was time. There wasn't enough runway to reach out, coordinate schedules, manage approvals, and still hit the deadline.
The credibility had to come from somewhere else. That somewhere else was the faculty. Seven internationally recognised academics, all invested in seeing the degree return, all with research directly relevant to the campaign's themes. And all extraordinarily busy.
There was a second problem. The school also needed audiences to clearly understand the difference between the Master of Economics and the Master of Applied Economics, a related but distinct offering. The campaign had to establish the flagship and disambiguate it at the same time.
Most video agencies would have called that scope creep. StoryStack called it the brief.
SOLUTION
From Planning to Delivery: A System Built for Complexity
Assessment: StoryStack began with a strategic review of the school's goals, not just the video brief. The relaunch needed to reestablish the Master of Economics as the premier offering for mid-career professionals heading toward leadership. Two FAQ videos needed to clearly differentiate it from the Applied Economics programme. Every creative decision flowed from that strategic foundation.
Strategic Planning: Before a single creative decision was finalised, StoryStack sent an availability survey to all seven academics. Correlating the responses identified a two-day shoot window. That window was locked before the creative was done. Scripts were written, approved, and loaded to teleprompter. Locations were scouted and permitted. By the time the crew arrived on set, every decision had already been made.
Implementation: The shoot ran across two back-to-back days with a crew of three. Each academic's time commitment was capped at one hour. The hero film used a manifesto structure, posing the big economic questions of our era and handing each to the academic whose research addressed it directly. FAQ videos were scripted for clarity and built to resolve the specific objections prospective students bring to that programme decision. A custom graphic language, rooted in UNSW branding but pushed further, visualised abstract concepts and nested them into the three-dimensional space of each shot.
Three campaign-ready videos delivered on schedule. A hero film positioning the degree as the premier option for future economic leaders. Two FAQ explainers disambiguating the programmes with precision. A full suite of social cutdowns across multiple aspect ratios. All completed before Term One enrolments opened.
The school's feedback on both the process and the output was unequivocal. The visual language developed for this campaign now belongs to the school. It can be rolled out across every piece of content they create going forward.
Enrolment data is still coming in. The system, however, is already built.
"The entire process felt like a genuine partnership from start to end. I would absolutely recommend StoryStack without any second thought."
— Professor Isabella Dobrescu, Head of School, UNSW School of Economics
6× Story Sprint™
CLIENT
ABC Financial Group
INDUSTRY
Financial Services
COMPANY SIZE
Size: 250+ employees
OVERVIEW
IT Strategy Transformation for a Financial Services Firm
ABC Financial Group, a regional financial services firm, faced challenges with its fragmented IT systems, which led to a lack of integration and visibility across departments. This disjointed technology infrastructure hindered efficiency and coordination within the organization.
CHALLENGE
ABC Financial Group, a regional financial services firm, was struggling with fragmented IT systems that lacked integration and visibility across departments.
As the firm expanded its services and client base, its outdated infrastructure created bottlenecks in communication, data management, and regulatory compliance. Additionally, the firm faced growing cybersecurity concerns, putting sensitive client financial data at risk. The lack of a cohesive IT strategy hindered ABC’s ability to innovate and provide seamless digital experiences to its customers.
SOLUTION
Assessment: We performed a deep dive into ABC Financial’s current systems, identifying critical issues such as data silos, outdated software, and security vulnerabilities. We also conducted interviews with department heads to understand their needs and pain points.
Strategic Planning: Working closely with ABC's leadership, we developed an IT strategy.
Implementation: Our team led the phased rollout of the new systems, beginning with the cloud migration. We worked closely with ABC Financial’s IT department to ensure the transition was seamless, providing extensive training to employees on the new CRM and data governance tools.
Through a strategic overhaul of its IT infrastructure, ABC Financial Group was able to achieve greater operational efficiency, ensure compliance with industry regulations, and provide a superior customer experience. The newly implemented IT strategy enabled the firm to scale more effectively, secure sensitive financial data, and maintain its competitive edge in the financial services industry.
Signature Story Campaign
CLIENT
UNSW School of Economics
STAKEHOLDER
Professor Isabella Dobrescu, Head of School
DELIVERABLES
Signature Story Campaign
OVERVIEW
Relaunching a Flagship Degree Without the Usual Chaos
The Master of Economics at UNSW has a history most degrees can only aspire to. Its alumni are in the RBA, Treasury, and the upper floors of Australian finance. It is, by any measure, an elite programme. Then COVID hit. The degree required in-person delivery. It went dark.
By October 2025, the School of Economics was ready to bring it back. Professor Isabella Dobrescu reached out to StoryStack with a clear brief: three videos, six weeks, delivered before Term One enrolments opened. Simple enough on paper. Far more complex underneath.
CHALLENGE
Communicate Credibility Without Alumni Access
The Master of Economics had plenty of alumni. That wasn't the problem. The problem was time. There wasn't enough runway to reach out, coordinate schedules, manage approvals, and still hit the deadline.
The credibility had to come from somewhere else. That somewhere else was the faculty. Seven internationally recognised academics, all invested in seeing the degree return, all with research directly relevant to the campaign's themes. And all extraordinarily busy.
There was a second problem. The school also needed audiences to clearly understand the difference between the Master of Economics and the Master of Applied Economics, a related but distinct offering. The campaign had to establish the flagship and disambiguate it at the same time.
Most video agencies would have called that scope creep. StoryStack called it the brief.
SOLUTION
From Planning to Delivery: A System Built for Complexity
Assessment: StoryStack began with a strategic review of the school's goals, not just the video brief. The relaunch needed to reestablish the Master of Economics as the premier offering for mid-career professionals heading toward leadership. Two FAQ videos needed to clearly differentiate it from the Applied Economics programme. Every creative decision flowed from that strategic foundation.
Strategic Planning: Before a single creative decision was finalised, StoryStack sent an availability survey to all seven academics. Correlating the responses identified a two-day shoot window. That window was locked before the creative was done. Scripts were written, approved, and loaded to teleprompter. Locations were scouted and permitted. By the time the crew arrived on set, every decision had already been made.
Implementation: The shoot ran across two back-to-back days with a crew of three. Each academic's time commitment was capped at one hour. The hero film used a manifesto structure, posing the big economic questions of our era and handing each to the academic whose research addressed it directly. FAQ videos were scripted for clarity and built to resolve the specific objections prospective students bring to that programme decision. A custom graphic language, rooted in UNSW branding but pushed further, visualised abstract concepts and nested them into the three-dimensional space of each shot.
Three campaign-ready videos delivered on schedule. A hero film positioning the degree as the premier option for future economic leaders. Two FAQ explainers disambiguating the programmes with precision. A full suite of social cutdowns across multiple aspect ratios. All completed before Term One enrolments opened.
The school's feedback on both the process and the output was unequivocal. The visual language developed for this campaign now belongs to the school. It can be rolled out across every piece of content they create going forward.
Enrolment data is still coming in. The system, however, is already built.
"The entire process felt like a genuine partnership from start to end. I would absolutely recommend StoryStack without any second thought."
— Professor Isabella Dobrescu, Head of School, UNSW School of Economics
6× Story Sprint™
CLIENT
ABC Financial Group
INDUSTRY
Financial Services
COMPANY SIZE
Size: 250+ employees
OVERVIEW
IT Strategy Transformation for a Financial Services Firm
ABC Financial Group, a regional financial services firm, faced challenges with its fragmented IT systems, which led to a lack of integration and visibility across departments. This disjointed technology infrastructure hindered efficiency and coordination within the organization.
CHALLENGE
ABC Financial Group, a regional financial services firm, was struggling with fragmented IT systems that lacked integration and visibility across departments.
As the firm expanded its services and client base, its outdated infrastructure created bottlenecks in communication, data management, and regulatory compliance. Additionally, the firm faced growing cybersecurity concerns, putting sensitive client financial data at risk. The lack of a cohesive IT strategy hindered ABC’s ability to innovate and provide seamless digital experiences to its customers.
SOLUTION
Assessment: We performed a deep dive into ABC Financial’s current systems, identifying critical issues such as data silos, outdated software, and security vulnerabilities. We also conducted interviews with department heads to understand their needs and pain points.
Strategic Planning: Working closely with ABC's leadership, we developed an IT strategy.
Implementation: Our team led the phased rollout of the new systems, beginning with the cloud migration. We worked closely with ABC Financial’s IT department to ensure the transition was seamless, providing extensive training to employees on the new CRM and data governance tools.
Through a strategic overhaul of its IT infrastructure, ABC Financial Group was able to achieve greater operational efficiency, ensure compliance with industry regulations, and provide a superior customer experience. The newly implemented IT strategy enabled the firm to scale more effectively, secure sensitive financial data, and maintain its competitive edge in the financial services industry.
Signature Story Campaign
CLIENT
XYZ Manu Co.
INDUSTRY
Manufacturing
COMPANY SIZE
500+ employees
OVERVIEW
Enhancing Operational Efficiency for a Manufacturing Company
XYZ Manufacturing Co., a well-established company in the industrial sector, was facing significant challenges with its outdated IT infrastructure.
CHALLENGE
The company relied heavily on legacy systems, which were slow, inefficient, and prone to frequent downtime.
These issues were causing production delays, communication breakdowns, and escalating operational costs. Additionally, the lack of a unified IT strategy made it difficult for the company to scale operations or adopt new technologies, limiting its competitive edge in the market.
SOLUTION
XYZ Manufacturing Co. engaged our team to develop a comprehensive IT strategy that would modernize its infrastructure, streamline operations, and support future growth.
Assessment: We conducted a thorough audit of the company's existing IT environment, identifying critical pain points such as outdated ERP systems, fragmented data management, and insufficient cybersecurity measures.
Strategic Planning: Based on our findings, we designed a multi-phase IT strategy
Implementation: Our team worked closely with XYZ Manufacturing’s IT department to execute the strategy, ensuring minimal disruption to ongoing operations. We provided training and support to employees at all levels to ensure a smooth transition to the new systems.
This case study demonstrates how a well-executed IT strategy can transform a company’s operations, leading to significant improvements in efficiency, cost savings, and overall business performance. XYZ Manufacturing Co. is now thriving in a competitive market, with a robust IT infrastructure that supports continued growth and innovation.
6× Story Sprint™
CLIENT
ABC Financial Group
INDUSTRY
Financial Services
COMPANY SIZE
Size: 250+ employees
OVERVIEW
IT Strategy Transformation for a Financial Services Firm
ABC Financial Group, a regional financial services firm, faced challenges with its fragmented IT systems, which led to a lack of integration and visibility across departments. This disjointed technology infrastructure hindered efficiency and coordination within the organization.
CHALLENGE
ABC Financial Group, a regional financial services firm, was struggling with fragmented IT systems that lacked integration and visibility across departments.
As the firm expanded its services and client base, its outdated infrastructure created bottlenecks in communication, data management, and regulatory compliance. Additionally, the firm faced growing cybersecurity concerns, putting sensitive client financial data at risk. The lack of a cohesive IT strategy hindered ABC’s ability to innovate and provide seamless digital experiences to its customers.
SOLUTION
Assessment: We performed a deep dive into ABC Financial’s current systems, identifying critical issues such as data silos, outdated software, and security vulnerabilities. We also conducted interviews with department heads to understand their needs and pain points.
Strategic Planning: Working closely with ABC's leadership, we developed an IT strategy.
Implementation: Our team led the phased rollout of the new systems, beginning with the cloud migration. We worked closely with ABC Financial’s IT department to ensure the transition was seamless, providing extensive training to employees on the new CRM and data governance tools.
Through a strategic overhaul of its IT infrastructure, ABC Financial Group was able to achieve greater operational efficiency, ensure compliance with industry regulations, and provide a superior customer experience. The newly implemented IT strategy enabled the firm to scale more effectively, secure sensitive financial data, and maintain its competitive edge in the financial services industry.
OUR WORKFLOW
Build Your StoryStack
Build Your StoryStack
From first call to final delivery, our process is designed for higher ed teams who need stories that attract, engage and convert — without the chaos.
From first call to final delivery, our process is designed for higher ed teams who need stories that attract, engage and convert — without the chaos.
01
01
System Integration
We don't just take a brief; we integrate with your institution. We ingest your brand guidelines, governance protocols, and finance codes upfront. We build your university's profile so every future sprint is pre-cleared and compliant from day one.
Governance Mapped: Safety and consent protocols established.
Brand Calibrated: Tone of voice and visual identity locked.
Finance Ready: Procurement and vendor setup completed.
Strategic Alignment
We align the production "Engine" to your specific KPI. Whether you need a Casting Sprint to fix a pipeline bottleneck or a Signature Story for a research grant, we define the cohort, the message, and the risk profile before we start.
Engine Selection: Matching the product to the problem.
Accord Alignment: Ensuring content hits equity/strategic targets.
Risk Assessment: Flagging compliance issues early.
02
02
03
03
Frictionless Production
We manage the tension between "real" and "safe" on set. We handle the entire process — student talent, academic stakeholders, and logistics. We extract authentic stories while navigating internal politics, ensuring zero resource drag on your team.
Political Management: Navigating stakeholders on campus.
Safe Authenticity: extracting real stories, compliantly.
Zero Drag: We handle all logistics and scheduling.
The Asset Stack
We don't just email a video file. We deliver a structured asset library. You get campaign-ready edits, plus the "ingredients"—clean project files, raw interviews, and photography—tagged and ready for your internal team to remix and reuse forever.
Campaign Ready: Final assets delivered to spec.
Future Proof: Clean project files for internal reuse.
Searchable: Assets tagged by cohort and theme.
04
04
CREATIVE DIRECTOR
Nyasha Nyakuengama
Nash is an award-winning creative producer specialising in higher education.
He began at UNSW Sydney and has spent the past decade helping universities create authentic, story-led content that connects with future students.
His work spans student, campaign videos, and branded podcasts, including
On the Down Low, winner of Best New Podcast at the Australian Podcast Awards.
FAQ
Your Questions, Answered
How do you handle University Governance?
We don't just "handle" it; we build it into our process. We bring a decade of institutional memory to every project, ensuring all content is pre-cleared for brand safety, talent consent, and strategic alignment. We navigate the stakeholder maze for you, so the final assets are as compliant as they are compelling.
Can you support our Research Impact goals?
Yes. While many agencies focus only on student recruitment, we are experts in translating complex research into high-stakes narratives. We work with Heads of School and Research Leads to articulate their vision in a way that secures funding, drives reputation, and satisfies the societal impact requirements.
Can you integrate with our in-house team?
We act as a high-capacity extension of your existing team. We speak your internal language and respect your brand guardianship. Rather than competing with your in-house videographers, we handle the strategic sprints and flagship productions that require external scale, delivering clean, tagged "Asset Stacks" that your team can remix and reuse.
How do you ensure authenticity across different cohorts?
We use a strategic casting and narrative framework to bridge the gap between "what the student wants to say" and "what the University needs to hear." Whether targeting Domestic UG, International PG, or Low-SES cohorts, we ensure the stories are real enough to engage the audience but strategic enough to meet your institutional KPIs.
How do you handle University Governance?
We don't just "handle" it; we build it into our process. We bring a decade of institutional memory to every project, ensuring all content is pre-cleared for brand safety, talent consent, and strategic alignment. We navigate the stakeholder maze for you, so the final assets are as compliant as they are compelling.
Can you support our Research Impact goals?
Yes. While many agencies focus only on student recruitment, we are experts in translating complex research into high-stakes narratives. We work with Heads of School and Research Leads to articulate their vision in a way that secures funding, drives reputation, and satisfies the societal impact requirements.
Can you integrate with our in-house team?
We act as a high-capacity extension of your existing team. We speak your internal language and respect your brand guardianship. Rather than competing with your in-house videographers, we handle the strategic sprints and flagship productions that require external scale, delivering clean, tagged "Asset Stacks" that your team can remix and reuse.
How do you ensure authenticity across different cohorts?
We use a strategic casting and narrative framework to bridge the gap between "what the student wants to say" and "what the University needs to hear." Whether targeting Domestic UG, International PG, or Low-SES cohorts, we ensure the stories are real enough to engage the audience but strategic enough to meet your institutional KPIs.
How do you handle University Governance?
We don't just "handle" it; we build it into our process. We bring a decade of institutional memory to every project, ensuring all content is pre-cleared for brand safety, talent consent, and strategic alignment. We navigate the stakeholder maze for you, so the final assets are as compliant as they are compelling.
Can you support our Research Impact goals?
Yes. While many agencies focus only on student recruitment, we are experts in translating complex research into high-stakes narratives. We work with Heads of School and Research Leads to articulate their vision in a way that secures funding, drives reputation, and satisfies the societal impact requirements.
Can you integrate with our in-house team?
We act as a high-capacity extension of your existing team. We speak your internal language and respect your brand guardianship. Rather than competing with your in-house videographers, we handle the strategic sprints and flagship productions that require external scale, delivering clean, tagged "Asset Stacks" that your team can remix and reuse.
How do you ensure authenticity across different cohorts?
We use a strategic casting and narrative framework to bridge the gap between "what the student wants to say" and "what the University needs to hear." Whether targeting Domestic UG, International PG, or Low-SES cohorts, we ensure the stories are real enough to engage the audience but strategic enough to meet your institutional KPIs.
Let's Talk
Let's Talk
Campaign-ready stories.
Less stress. More impact.
Campaign-ready stories.
Less stress. More impact.
9:00 AM – 5:00 PM AEST
9:00 AM – 5:00 PM AEST